I started my career in pharma. Over 38 years, I moved through nutraceuticals, real estate, business advisory and clinical nutrition — not as separate chapters, but as one continuous investigation into how systems work and why they fail. I held VP-level leadership in Sales & Marketing at a US-based nutraceutical company, where I led the test marketing of a preventive healthcare system in India. I have advised founders, business owners and leadership teams across manufacturing, healthcare, real estate and MSMEs for 15 years through my Principal Consulting practice.
In 2012, I formalised that practice at aniltripathi.com.
I then went on to found Rich Inserts — a clinical nutrition and lifestyle management brand under PMB Health Science Ltd. — and Onerow Advisors, a structured real estate investment and enterprise IT advisory firm.
My Fellowship in Clinical Nutrition from Apollo Medversity is not a certificate on a wall. It is the reason Rich Inserts is built differently from every generic supplement brand in the market.
My advisory philosophy is simple: scale without structure collapses. This is as true for the human body as it is for a business balance sheet.
I call it the Two Portfolios — and everything I do is built around it.
I believe businesses don’t fail due to lack of effort—they fail due to lack of strategic focus, execution discipline, and decision clarity.
Sales and Marketing Consultant
Your metabolic rate is your cash flow. Inflammation is your hidden liability. Muscle mass is your compounding equity. Sleep quality is your liquidity buffer. The same five principles that protect a financial portfolio — consistent contribution, low volatility, diversification, protection before growth, and a trusted advisor — apply equally to the body. I have spent 38 years at the intersection of these two worlds. The Two Portfolios is the philosophy that connects everything I do.
I am the Principal Advisor at OneRow Advisors, a strategic consulting firm supporting businesses across India and Africa with growth strategy, sales & marketing advisory, and market expansion support.
This work strengthens my understanding of healthcare, nutraceuticals, consumer behaviour, and wellness-driven business models, which directly informs my consulting perspective in these sectors.
I believe businesses don’t fail due to lack of effort—they fail due to lack of strategic focus, execution discipline, and decision clarity.
My advisory approach is built on: